We are living in a digital world where people's lives have been greatly influenced by technology, especially the Internet. Using the evolution around the globe Wide Web, various marketing strategies and trends are also altered by companies in order to reach out to the modern audience. And that's why video marketing came up.
But what's marketing with video in the first place?
Some may not realize it but marketing with video is a strategy that has been used by marketers back in the day. In fact, it had been one of the most effectual methods to endorse new companies, products and services to the market.
You're probably thinking, in the event that were the definition of video marketing before, then what is video marketing today?
It is simply an advertising technique that employs videos to promote new companies, services or products. Movie or internet marketing is commonplace for internet sites and is considered to be one of the most influential tools for sales and advertising, no matter any company niche.
What are some of the benefits of participating in video marketing?
Ranking Higher on Search engines like google
Obviously, you would like your business to be clicked first once it has been searched. Why? Because being ranked higher on any internet search engine increases your company leads; so when you increase your leads, you will get potential prospects.
Based on a Forrester research, the chances of the web site to appear on the first page of Google are 50% higher if this contains a video.
Advertising Email will probably be Opened
In case your email subject line has the word "video" in it, individuals are actually more enticed to open it 2 to 3 times more than the topic lines that do not.
Though there could be some glitches concerning video attachment in emails (like servers not able to embed videos directly), there are marketers who get away with it. They that they use a picture of the play button which automatically redirects to a landing page (containing the particular video) once clicked.
More Users can be Converted
It doesn't matter if what you have there is a website landing page or a webinar, any page which has a video inside it will certainly convert more users.
Actually, product pages that have videos in it have been proven to transform 6-30% much better than those videos that do not.
With more and more companies employing marketing with video in their tactics and strategies, it surely will become more progressively popular over time.
So you shouldn't be behind everybody else now that you know what is video marketing. Begin by uploading a relevant video that discusses your business and products and then make a test run via your marketing channels.